They used to say “Build a better mousetrap and the world will beat a path to your door”. That’s fine, as long as the world knows where to find your door.

The internet is growing rapidly, with around 800 million sites already in existence and over 100,000 new sites being added every month. That’s a lot of paths leading to a lot of doors.

The road maps of the internet are search engines, such as Google and Yahoo, and web directories. These road maps will lead people to you site, but first you need to get your site on the map.

Search Engine Optimisation (SEO) is a term you will hear a lot when you start talking about web site promotion.

 

Simply put, SEO is all about trying to push your web site ahead of your competitors’ when web users type your key words in to their favourite search engine. Getting to the top of the list takes time, patience and a well designed web site, populated with relevant keywords. And therevare a lot of companies making incredible promises about boosting search engine rankings.

At Flair web works, we know what it takes to get a site ranking well in the search engines.